Connect Google Analytics Site Tag To Your WordPress Website To Run Google Ads


To run Google ad campaigns successfully and/or see the website traffic analysis, you need to add google analytics site tag info in the header.php of your WordPress template theme.

Here’s how to do it;

First of all, grab the Site Tag from your Google Analytics account;


Next, in the WordPress dashboard, click Appearance –> Theme Editor


Under “Theme Files”, click “Theme Header” (header.php);


In the Theme Header header.php file, right before the ending </head> tag, copy/paste the Google Analytics Site Tag. When done, click the “Update file” button;


That’s about it. Your WordPress website is connected with your Google Analytics for running an effective Google ads campaign.

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