To describe Amazon’s business model, Eric Noren used business model canvas developed by Alexander Osterwalder and Yves Pigneur.
Courtesy:
http://www.digitalbusinessmodelguru.com/2013/07/analysis-of-amazon-business-model.html
https://strategyzer.com/books/business-model-generation
Photo credits:
http://www.flickr.com/people/48600106280@N01
By Álvaro Ibáñez from Madrid, Spain (Amazon España por dentro) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)%5D, via Wikimedia Commons